Our cultureAt Centerfield we work hard, kick back with our team, and celebrate our successes.
One of our core values is a commitment to giving back to our local community. We work with the Midnight Mission, the Do Good Bus, New York Cares, and the Lennox LEAP program at Moffett Elementary.View Careers
What Centerfielders have to sayLearn about our story and hear what our team members have to say about finding success at Centerfield.
We enjoy fun social events throughout the year, from happy hours to scavenger hunts, casino nights, scenic hikes, and winery tours! We also have onsite fitness classes, free snacks, and catered lunches.View Careers
Our Leadership Team
Jason CohenCo-Founder and Co-CEO
Jason Cohen is a well-recognized leader in the interactive marketing industry. Jason co-founded Centerfield with Brett Cravatt in 2011 and focuses on the company’s strategy and go-to-market activities. Jason began his career at DoubleClick before founding WiseAds New Media, where he served as CEO and was responsible for expanding the company from zero to sixty plus employees in just eighteen months. WiseAds was subsequently acquired by About.com in 2000. Jason then served as President of MediaWhiz, a leading online direct marketing company, for which he was a finalist for Ernst & Young’s Entrepreneur of the Year award in 2007. In addition to Centerfield, Jason is also an active Venture Partner at Cross Cut Ventures and has personally invested in successful online companies like Voicestar (exited to Marchex), Hautelook (exited to Nordstrom), and AchieveCard (exited to Greendot).
Brett CravattCo-Founder and Co-CEO
Brett Cravatt is a seasoned entrepreneur and executive in the digital advertising sector. Brett co-founded Centerfield with Jason Cohen in 2011 and is focuses on the company’s strategy, as well as media and operations. Prior to Centerfield, Brett founded and worked as the CEO of WebYES! Brett also co-founded Achieve Financial Services, one of the fastest growing GPR debit card businesses in the prepaid industry, which was acquired by GreenDot (NASD: GDOT). From 2001-2006, Brett served as the COO of Vendare Media, guiding the business from 10mm in annual revenue to over 120mm in annual revenue and 20mm in EBITDA. Brett has also served on various Boards including Interclick (NASD: ICLK), which was successfully acquired by Yahoo! in 2012. Brett holds a Bachelor’s degree in Political Science from U.C. Berkeley and a J.D. from Stanford Law School.
Cali TranPresident and Chief Business Officer
Cali Tran serves as President and Chief Business Officer at Centerfield, where he leads revenue and go-to-market activities. Prior to Centerfield, as President and CEO, Cali led Valassis, a $2BN marketing services company back to growth primarily by driving 5x digital revenue expansion over 6 years. He joined Valassis from MacAndrews & Forbes where he served as an SVP of Corporate Development. With MacAndrews & Forbes, he played a material role in the acquisitions of Valassis (VCI, 2013), RetailMeNot (RMN, 2017), and MaxPoint (MXPT, 2017), among others. Earlier in his career, Cali was an early-stage investor at North Bridge Venture Partners where he led the investments in Bigfoot Networks (acq. QCOM), Mozes (acq. ePrize), and Sharethrough. He was also a part of the founding team of Ancestry where he ran Business Development. He earned his AB in History at Bowdoin College and his MBA at Harvard.
Brad GreenCHIEF FINANCIAL OFFICER
Brad Green serves as Chief Financial Officer at Centerfield, where he manages the financial and accounting teams. Prior to Centerfield, Brad was a founding member of, and oversaw the financial, human resource, legal, and administrative operations at Spruce Media, a leading Facebook Ads API Partner that was designated as one of twelve companies by Facebook to their Strategic Preferred Marketing Developer Program. Prior to Spruce, Brad led all financial functions at SocialCash and Gratis Internet. SocialCash created some of the first ad units on Facebook, and Gratis Internet was an online ad network and a pioneer in the incentive marketing industry. He began his career at PricewaterhouseCoopers, holds a Bachelor’s degree in Accountancy from University of Illinois, and is a Certified Public Accountant.
John BusbyCHIEF MARKETING OFFICER AND MANAGING DIRECTOR
John Busby serves as Centerfield’s Chief Marketing Officer and Managing Director, Digital Brands. In addition to corporate marketing, John leads Centerfield’s Digital Brands, which help millions of in-market consumers choose and purchase the right product or service through brands like Business.com and BroadbandNow. Prior to joining Centerfield, John was Head of Analytics for Amazon’s grocery division. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. He holds a Bachelor’s degree from Northwestern University.
Paul FordPresident, Insurance Services
Paul Ford serves as Centerfield’s President of Insurance Services, which is the leading mobile marketing platform in the US providing customer acquisition for insurance companies and SMB’s through a call marketplace. Prior to this Paul was the President of Datalot, which was acquired by Centerfield in 2021. Prior to Datalot, Paul was the CEO of Total Attorney’s that was sold to Internet Brands in 2014. Prior to this he was the CEO of NetQuote which was sold to Bankrate in 2010. Paul stayed on with Bankrate through their IPO in June 2011. Prior to NetQuote, he was a founder of InsLogic which provided insurance customer acquisition for Fortune 100 corporations and sold to Capital One in 2005. Prior to InsLogic, Paul founded Canadian Access, which was a national insurance agency in Canada, sold to Sitel in 2001. Paul has a Bachelor’s of economics from Queen’s University in Canada, and is a Certified General Accountant.
Aniketh ParmarEXECUTIVE VICE PRESIDENT OF TECHNOLOGY
Aniketh Parmar serves as Centerfield’s Executive Vice President of Technology, where he oversees the technology initiatives and execution across the organization. Before joining Centerfield in 2014, Aniketh was architecting and designing scalable e-commerce applications for various direct-to-consumer brands at Conversion Systems. He began his career at Edwards Lifesciences as a passionate engineer and earned his master’s degree in Computer Science from California State University Long Beach.
Gena RomanoSENIOR VICE PRESIDENT, PEOPLE OPERATIONS
Gena Romano serves as Centerfield’s Senior Vice President of People Operations, where she manages all domestic and international HR matters, including life cycle management, learning and development, talent management, organizational design, total rewards, benefits and payroll. She brings 15 years of human resources experience to the company. Prior to joining Centerfield, Gena worked for L’Oréal for 6 years in a HR leadership capacity with a focus on acquisition management. Gena played 4 years of collegiate soccer at Wayne State College where she obtained a Bachelor’s degree in Human Resource Management. She also holds a Master’s degree in Project Management from Bellevue University.
Kevin MiaoGENERAL COUNSEL
Kevin Miao oversees all of Centerfield’s legal matters. Prior to joining Centerfield, Kevin practiced in the business department at Buckner, Robinson & Mirkovich, where he was a member of the firm’s commercial transactions, business litigation and corporate law practice groups. Kevin received his J.D. degree from Loyola Law School, M.H.A. degree from the University of Southern California and a B.A. degree from the University of California, Berkeley. Kevin is licensed by The State Bar of California.
Scott NorwalkPresident, Business Services
Scott Norwalk joined Centerfield in 2010 and has played an essential role in the company’s overall success. As President of Centerfield’s Business Services division, Scott leads the organization responsible for demand generation and customer acquisition for B2B clients. Prior to his current role, Scott was SVP of Strategic Partnerships, running the business development and client services teams. Scott has a Bachelor’s degree in Communications from the University of Rhode Island, a Professional Certificate in Digital Media Marketing from NYU, and a Master’s Certificate in Industrial and Product Design from eCornell.
Gary PakExecutive Vice President of Operations
Gary Pak serves as Centerfield’s Executive Vice President of Operations. Prior previously held the position of Centerfield’s CTO and oversaw the company’s core technology products and IT. Prior to joining Centerfield in 2011, Gary was the SVP of Engineering for WebYES! and was responsible for architecting and scaling their technology platforms. From 2006 to 2008, Gary spent several years at online startup Spot Runner holding various technical management and leadership positions.
Brock BoserCHIEF OF DIGITAL BRANDS
Brock Boser is Centerfield’s Chief of Digital Brands and oversees operations for Centerfield’s Consumer Guides. Prior to Centerfield, Brock was the Co-Founder and Managing Partner of Digital Ventures, a Venture Equity Firm which was acquired by Centerfield in January 2020. Digital Ventures developed a platform and vertical agnostic operating model over the course of 6 years and 5 acquisitions. Prior to Digital Ventures, Brock oversaw SEO at CNET, a CBS Interactive Company and was employee #1 and COO at Text Link Ads, which was acquired By MediaWhiz.
Luanne MarekSENIOR VICE PRESIDENT, MEDIA
Luanne Marek serves as Centerfield’s SVP of Media, overseeing all forms of paid media buying including search, social, display and native. Luanne joined Centerfield with the acquisition of Qology Direct in 2017. She was previously with Qology Direct for 6 years where she led both the marketing and operations teams responsible for customer acquisition, digital marketing and strategic planning in the Home Services vertical. Luanne has a deep understanding of the online-to-offline marketing and sales process as well as a strong track record of developing and executing best-in-class channel operations. Luanne is passionately data driven in her approach to omni-channel marketing strategies to ensure an optimal customer experience.
Laryssa JardineSENIOR VICE PRESIDENT, PRODUCT
Laryssa Jardine serves as Senior Vice President of Product Development where she leads the Product and Development team in building state of the art technology to support all lines of the business. Additionally, she helps streamline operations across departments and teams to ensure processes and tools are in place to improve workflows. Prior to Centerfield, Laryssa worked at Big Spaceship – a digital advertising agency – partnering with Google Labs on product development. Laryssa graduated from Chapman University and began her career in London at Wunderman working on behalf of Land Rover for their global digital marketing department.
Josh LevySENIOR VICE PRESIDENT, ANALYTICS
Josh Levy serves as the SVP of Analytics where he uses data to drive efficiency throughout the business. Prior to Centerfield, Josh was the Managing Director of Datalot where he applied their innovative call technology to the Insurance industry. Previously, Josh led email marketing and algorithmic media buying efforts. Before Datalot, Josh worked on the fixed income trading desk at Susquehanna International Group. Josh holds a degree in physics from the University of Pennsylvania.
Zach RobbinsSENIOR VICE PRESIDENT, OPERATIONS
Zach Robbins serves as Senior Vice President of Operations, where he leads strategy and execution for Centerfield’s digital initiatives. His core areas of focus include deploying acquisition and retention strategies through customer-centric omnichannel engagements and e-commerce experiences. Before joining Centerfield, Zach was VP of Product at Zeta Global, where he oversaw product and led optimization efforts. Previously, as Co-Founder of customer acquisition firm Leadnomics, Zach managed and scaled the company from bootstrap to exit, earning a #26 rank on the Inc 500 list. Zach holds a Bachelor’s degree from Rowan University.
Darrel SizemoreSENIOR VICE PRESIDENT, SALES OPERATIONS
Darrell Sizemore serves as SVP of Sales, overseeing operations for Centerfield’s domestic and international contact centers. Darrell’s key focus is driving top-line revenue growth through expansion, development, and optimization of Centerfield’s consumer and business sales operations. Prior to joining Centerfield, Darrell was with Red Ventures for 15 years where he played a key role in scaling sales operations through organic growth and acquisitions. Darrell leverages a data-driven approach to build innovative strategies, processes, and tactics that deliver best-in-class sales effectiveness, efficiency, and customer experience.
Jaimie ClarkVICE PRESIDENT, SEO
Jaimie Clark serves as Centerfield’s VP of SEO, focused on driving organic growth across Centerfield’s portfolio of digital brands. Prior to joining Centerfield, Jaimie was the Head of SEO for the New York Times’ product review site, Wirecutter, where she built an internal SEO center of excellence, leading cross-functional work focused on driving reader and revenue growth. Before moving to Wirecutter, she led SEO efforts for The New York Times and established a robust growth strategy to increase readership through search during the newsroom’s digital transformation. Jaimie began her digital career on the agency side and holds a bachelor’s degree in Biochemistry from the City University of New York.
Lauren SullivanVICE PRESIDENT OF CLIENT SERVICES
Lauren Sullivan serves as Centerfield’s Vice President of Client Services, where she leads account relationship management and success optimization across multiple verticals. Lauren has spent her entire career at the focal point of marketing program growth, with more than 10 years in the digital industry and agency space. Most recently, Lauren ran email and CRM strategy and execution for multi-billion-dollar Fortune 500 brands at Cheetahmail (Cheetah Digital), Experian Marketing Services, and Merkle. Lauren is passionate about problem-solving and creating efficient, effective solutions on behalf of her clients while cultivating a team of growth strategists to execute tailored plans.
Santosh GumidelliVICE PRESIDENT, DATA & ANALYTICS
Santosh Gumidelli serves as Centerfield’s VP of Data and Analytics, where he is responsible for leading the Data, Analytics, and Application QA platforms. Santosh has over 16 years of experience leading Digital Marketing Data and Analytics for various companies like Core Digital Media and Oakwood Worldwide. Santosh utilizes his deep understanding of real-time data-driven decision platforms to better support Operations, Sales, Media, Finance, and Product. Santosh holds a master’s degree in Mechanical Engineering from Southern Illinois University, Edwardsville.
Tina LeeVice President, Product Digital Brands
Tina Lee is the VP of Product for Centerfield’s suite of consumer guide websites. She leads a cross-functional team in creating strategy-driven, conversion-optimized experience and design across the company’s owned digital brands. Before joining Centerfield, Tina was head of digital content for the game show “Jeopardy!,” and was the content lead in building a recipe website for Target.com, which integrated with their grocery and digital ad business. She began her career in digital at AOL CityGuide, where she improved and scaled restaurant content and spearheaded diversity initiatives across its 37 sites. Tina holds a bachelor’s degree in English from UCLA.
Eric NoeVICE PRESIDENT, CONTENT
Eric Noe is Centerfield’s Vice President of Content, running all B2B editorial operations for business.com and Business News Daily. Prior to joining Centerfield, Eric was the Chief Content Officer at FitSmallBusiness.com. He previously served as SVP of Editorial Content at Participant Media and Managing Editor of ABC News Digital where he ran Comscore’s #1 trafficked news website. He is a Peabody and Edward R. Murrow Award-winner with a master’s degree from Northwestern University’s Medill School of Journalism and a Bachelors in English from Emory University.
Michael BrockVICE PRESIDENT, PRODUCT
Michael Brock serves as the Vice President of Product at Centerfield, where he oversees product development and user experience for Centerfield’s owned and operated assets. Before joining Centerfield, Michael was the VP of Product at Consumer Brands, an internet marketing company that specialized in the development and monetization of digital brands. Prior to Consumer Brands, Michael worked for Blitz, a digital marketing agency, for clients Nike and Lucky Strike, and in e-commerce for Mobovida, a wireless accessory company fanatical on end-to-end optimization. He holds a bachelor’s degree in Advertising at Cal State Fullerton.
Sabrina SlomanDIRECTOR OF PRODUCT
Sabrina Sloman serves as Centerfield’s Director of Product, where she manages cross-functional teams in all areas of product, including planning, strategy, execution, and optimization. She brings a decade of product management experience to the company. Prior to Centerfield, Sabrina worked for CVS Health in a product development capacity with a focus on Digital and Retail Pharmacy. Prior to CVS Health, Sabrina worked for McKinsey & Company, with a focus on healthcare. Sabrina has a bachelor’s degree in Biology and Society from Cornell University and a master’s degree in Health Management from Harvard TH Chan School of Public Health.