The Total Economic Impact™ of Centerfield

Centerfield commissioned Forrester Consulting to conduct a Total Economic Impact™ study in October 2020 to evaluate Centerfield’s cost of ownership and return on investment across a variety of different factors. Benefits for a composite organization based on interviewed customers include:
  • $150M+New Revenue
  • 40%Greater Customer Activation Rate
  • $9.2MProductivity Gains
  • PaybackLess Than Three Months
  • UpliftedBrand Experience

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Read this study to learn how brands leveraged Centerfield’s proprietary technology platform, Dugout, to increase customer activation rates, improve sales and marketing productivity, and accelerate brand equity in the market.

The Total Economic Impact™ of Centerfield Infographic

Check out a visualization of Forrester Consulting’s findings on Centerfield.