The Total Economic Impact™ of Centerfield

Centerfield commissioned Forrester Consulting to conduct a Total Economic Impact™ study in October 2020 to evaluate Centerfield’s cost of ownership and return on investment across a variety of different factors. Benefits for a composite organization based on interviewed customers include:

$150M+New Revenue
40%Greater Customer Activation Rate
$9.2MProductivity Gains
PaybackLess Than Three Months
UpliftedBrand Experience

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Read this study to learn how brands leveraged Centerfield’s proprietary technology platform, Dugout, to increase customer activation rates, improve sales and marketing productivity, and accelerate brand equity in the market.