Personalization, or messages tailored to individual shoppers’ preferences, is becoming an essential strategy for growing companies. Recently, McKinsey & Company identified that "companies that grow faster get 40% more of their revenue from personalization as their slower-growing counterparts" from benefits such as positive consumer associations, shorter buying cycles, and higher lifetime value.

Building upon the personalization thesis, we found that the path to an even higher customer acquisition rate is paved with personalized experiences between a shopper's first engagement with your digital assets all the way up to their initial purchase. We call this pre-purchase personalization; responsive experiences unique to each individual shopper formulated from first-party data acquired in the moment. 

In the shopping journey outlined below, you can see all the opportunities to collect consumer information via web browser information and lead form responses. Each touchpoint informs the following touchpoint in real-time, providing a truly unique journey for each consumer.