Medicare Marketing: The Twin Challenges of Cost and Compliance

Even with increasing customer acquisition costs, declining member retention, and significant CMS updates being enforced, Medicare carriers and TPMOs have an opportunity to cut through the noise and come out on top. Achieving success in the new era of Medicare marketing begins with evaluating your consumer experience and de-risking your marketing strategies. Join Kris Schneider and John Busby of Centerfield Insurance Services alongside Michael Cho of MyMedicareBot as they discuss tactics for overcoming the twin challenges of cost and compliance.

• Understanding CMS Changes & Expectations
• How to Solve for Increasing Marketing Costs
• Achieving Incremental Customer Acquisition
• Interpreting Search and Keyword Trends