Episode 9: Professional Studies & Marketing Deep-Dive With Therese Grohman Of Northwestern University

In this episode, we talk about higher education. John Busby is joined by Therese Grohman, Senior Director of Marketing at Northwestern’s Professional Studies Program. They actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic … go figure!

John and Therese talk about: 

• The type of higher education programs marketers should pursue 
• Undergraduate degrees that are helpful for marketers
• Connecting with consumers authentically
• How to make online classes more effective 

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