Episode 10: Every Marketer Needs Great Content with Melissa Zehner of Foundation
What is the real value of great content? In this episode, John Busby, CMO of Centerfield, is joined by Melissa Zehner to explore this question. Melissa is well-equipped to answer this question, in part, because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation.
John and Melissa discuss:
- How brands should hire writers
- What makes a great writer for B2B content
- How to build a content marketing strategy
- The notion of “Writing for Google”
- Best practices for your content
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