Episode 10: Every Marketer Needs Great Content with Melissa Zehner of Foundation

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What is the real value of great content? In this episode, John Busby, CMO of Centerfield, is joined by Melissa Zehner to explore this question. Melissa is well-equipped to answer this question, in part, because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation

John and Melissa discuss: 

  • How brands should hire writers
  • What makes a great writer for B2B content 
  • How to build a content marketing strategy 
  • The notion of “Writing for Google” 
  • Best practices for your content 


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