Episode 6: Advertising and Brand Trust in Web3 w/ Annie Lee of Brave Software
In this episode, John Busby spoke with Annie Lee, CMO of Brave Software. Annie and John were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back then.
In this episode, John & Annie talk about:
-Brave Software’s browser and why it is ideal in a Web3 world
-How the Creator Economy is set to change
-And how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.
In Annie’s thought provoking article for Adweek, she writes in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it.
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