Forrester Study Shows 236% 3-Year ROI for Organizations Leveraging Centerfield

We are pleased to share the findings of a new commissioned study conducted by Forrester Consulting on behalf of Centerfield that reveals companies that invest in Centerfield’s end-to-end customer acquisition platform Dugout yield increased customer activation rates, improved sales and marketing productivity, and an uplifted brand experience. The new study, The Total Economic Impact™ of Centerfield, concluded companies using Centerfield realized quantified benefits of over $159 million and an average return on investment (ROI) of 236 percent over a three-year period.

Forrester researchers independently conducted four customer interviews to evaluate the total impact that Centerfield could have on an organization. We are delighted to learn that Centerfield’s proprietary technology platform, Dugout, delivers accurate, effective value to its customers.

“Over the last 10 years, we’ve built a world-class optimization platform that delivers outstanding results for many of America’s largest brands,” said Brett Cravatt, co-founder and co-CEO of Centerfield. “We believe this comprehensive new study affirms the transformative growth companies deploying this technology are experiencing.”

According to the independent study by Forrester Consulting, Centerfield customers enjoy the following benefits:

Return on Investment of 236 percent: Centerfield provides a single platform and customer experience across brand and non-brand channels, yielding higher returns from a range of digital customer acquisition activities. Centerfield’s platform paid for itself in under three months.

Increased customer activation rates by 40 percent: Catered customer engagement, search option calibration and non-branded and branded programs enable Centerfield to deliver more sales per impression and increased activated customers as a result. Centerfield’s Dugout platform enables customers to have a more cohesive view of their customer acquisition success.

Productivity gains for customer sales and marketing teams: Centerfield’s services and platform provide customers more specific and efficient ways of gathering leads and customer prospects. This provides better efficiency for sales and marketing teams, who traditionally processed leads through phone and email channels.

“We are pleased to learn that our customers are seeing more accurate and effective customer acquisition and sales conversions.” said Jason Cohen, co-founder and co-CEO of Centerfield. “Investing in Centerfield drives higher returns, productivity gains, and notably, an uplifted brand experience.” 

To access the full study, The Total Economic Impact™ of Centerfield, click here: