Episode 13: Nike CMO Greg Hoffman on Brand Identity and Emotion by Design

Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, John Busby, CMO of Centerfield, talks to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. 

Listen as they discuss: 

-Brand Identity

-Designing with Emotion 

-Building an Amazing Team and Culture

Enjoy! 

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