Episode 12: Improving Marketing Mix and Investments with Mark Stouse of Proof Analytics
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If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. John Busby, CMO of Centerfield, spoke with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and John talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets.
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