Centerfield Releases New Research on Caregiving & Safety in 2020

Read our 2020 Annual Consumer Shopping Report on the perceptions and shopping intentions of more than 53 million adults ages 65 and up in America.

The COVID-19 pandemic is changing society in numerous ways and is likely to impact the more than 3 million home health care aides, 28,000 assisted living communities, and 15,000 nursing homes in the U.S. in the short and long term.

Discover five key insights for marketers in our 2020 Annual Consumer Shopping Report on Senior Products & Services – now available to download here.

Centerfield studied aggregated and anonymized data for hundreds of thousands of users, engaged TheSeniorList.com community about emergency preparedness, personal finances, and internet usage, and surveyed more than 5,000 seniors and caregivers questions about health, finances, caregiving, loneliness and other topics in February, March, April and May of 2020.

Access Centerfield’s latest research on the perceptions and shopping intentions of more than 53 million adults ages 65 and up in America here.