Centerfield Insider Explains Facebook Ad Targeting

Did you know that the average American spends 40 minutes a day checking their Facebook feed? Facebook advertising is a critical component to reaching consumers today. But with thousands of targeting specifications and at least a dozen different formats, mastering it is an artform.

Wondering how Centerfield does it? We interviewed Social Media Manager Alan Lai for the latest episode of the Centerfield Insider Series. Alan reveals how Centerfield gets the right creative in front of the best customer, among other best practices. Watch until the end to learn all of his powerful Facebook advertising insights.