Episode 3: What a CMO Needs to Know About SEO with Jaimie Clark of Centerfield

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SEO is more than checklists and headings. It’s a creative science that brings immense value to your marketing strategies. How do you get from checklists to creativity? To help answer that, we spoke with Jaimie Clark, VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results.

Join us as we discuss:

-The technical bucket and the content bucket of SEO

-An overview of best practices (the truth behind ranking high)

-Budgeting via in-house, an agency, or both

Resources mentioned: 

-Google’s QuickStart Guide

-Moz Video Library

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