Episode 8: Brand Mysticism, Marketing Booze & Pitching Journalists With Author And Libations Critic Aaron Goldfarb
In this episode, John Busby CMO of Centerfield talks to Aaron Goldfarb, novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and Sailor Jerry Rum.
John & Aaron discuss:
- What makes a brand mysterious?
- How to get novels published
- The right (and wrong) way to pitch a journalist your brand
- A few bourbon recommendations
If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X
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