A Day in the Life of Senior Director of Client Services Lauren Sullivan

Meet Lauren Sullivan, the fearless leader of Centerfield’s account management group. Lauren has been making sure all operations run as smoothly and successfully as possible since January 2020. Learn about some of the exciting projects her team is working on, as well as her keen advice for anyone interested in doing what Lauren does in our latest “Day in the Life” interview.

Q: Can you explain what your role entails?

A: Client Services is Centerfield’s account management group, which is responsible for all things client-related! We are the client’s initial touchpoint and internal advocate, as well as Centerfield’s account expert and partner for troubleshooting and project rollout. I head up the CS team, helping our team of account managers identify areas of opportunity and ensure strong, satisfied client relationships.  

Q: What’s the coolest thing you’re working on right now?

A: We recently launched a brand search campaign with a major wireless provider where we were the first-ever partner to be invited to run their media services! It was certainly a learning experience for both parties and taught us some great new things on how to support clients who are venturing into new territory with their marketing programs. 

Q: What are your favorite things about working at Centerfield?

A: First and foremost, the people. Without having an amazing team and fantastic coworkers, life would be a whole lot different. But a close second is the ability to influence change. Centerfield has attracted an incredible group of intelligent, forward-thinking innovators, and I think what makes them stick around is our leadership’s openness and support of allowing individuals to source and solve any issue we uncover. 

Q: Any advice for people wanting to do what you do?

A: Fine-tune your critical thinking and attention to detail, but also exercise a lot of patience. There’s a misconception that account management is just checking off a box of “asks” or making sure nothing falls apart. A great account team is always looking 10 steps ahead of what the client isn’t asking for — but would benefit from. Know your client and every piece of their program with your tools and technology, and then start digging into places you wouldn’t normally need to. Think outside of the box and don’t leave stones unturned. 

Q: Can you share your best WFH tip?

A: Don’t let your dogs into your office! But seriously, find your space and ensure you have focus time. It can be very difficult to drown out the noise of family (and dogs), as well as compartmentalize all the to-dos building up around your household. Try to partition time alone in a space where you can have quiet and think time, so you can do your best work and be your best person both in and out of the office.