A Day in the Life of Analytics Manager Julia Tanberk

Meet Centerfield’s Consumer Guides Analytics Manager Julia Tanberk!

Before managing the analytics and data science for our growing portfolio of sites, Julia worked in marketing for the beauty industry, and then found her calling in the world of data science and analytics in the healthcare sector. The Angeleno and mom to two Turkish Angora cats is now approaching her second anniversary at Centerfield. When she isn’t publishing impactful research, Julia is playing tennis or traveling. She has been to more than 20 countries.

Q: Can you tell us what your role is like at Centerfield?
A: My role is exciting, because throughout my tenure I have been able to impact the business across multiple areas, such as performance analytics and reporting, operational analysis, and content strategy while expanding my skill sets in the process. Lately, I have been focused on supporting the team with research initiatives to help our sites gain authority and leadership in the most important conversations on industry topics in a data-driven way. 

Q: What is the coolest thing you are working on right now? 
A: I am proud to have recently published research that calls attention to the disparity in internet access currently experienced by Americans in Tribal communities, which I hope will further the conversation of addressing this systemic inequality and help inspire decision-makers to make a positive difference.

Q: What have you enjoyed most about working at Centerfield? 
A: One of the things I love about Centerfield is working with amazing colleagues across the country and abroad. It has been really rewarding to work alongside such a diverse group of talented people. Also, working with a distributed team has made the transition to WFH seamless. In addition, I have found a lot of the work I do, specifically in research, to be highly rewarding and impactful.

Q: Any advice for people wanting to do what you do?
A: A lot of my work revolves around finding answers through data to difficult questions – such as defining the digital divide or why consumer behavior changed. I think to answer these kinds of questions it is really important to evaluate a problem from all sides and keep an open mind. Allow the data to tell the story. Don’t let the story you hope to guide the way you look at the data. Also, be creative, scrappy, curious, and don’t be afraid to ask for help.